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JAY Z

JAY Z - STORY OF OJ

The Mill worked with JAY-Z, Roc Nation and Director Mark Romanek via Anonymous Content to create the animated music video for ‘The Story of O.J.’, a track off JAY-Z’s hotly anticipated visual album, 4:44.

JAY-Z’s concept for the piece draws on the stylistic conventions of theatrical cartoons from the 1930s-40s and highlights the many prejudices and stereotypes of the era. Our artists realized JAY-Z’s vision using a combination of hand-drawn cel animation, computer graphics and painted backgrounds, collaborating with Titmouse to animate the original characters.

Design & Animation: The Mill
Managing Director: Rani Melendez
Executive Creative Director: Phil Crowe

Executive Producer: Elizabeth Newman

Producer: Daniel Midgley

Production Coordinator: Lauren Wesley

Creative Director: Lisha Tan

Lead Character Design: Rustam Hasanov

Art Director: Tim Devlin

Title Design: Ilya Abulkhanov

Design: Nathan McKenna, George Fuentes, Ren Chen, Lisha Tan, Amy Graham

Animation: Justin Demetrician, Woosung Kang, Kyle Moore, Mikhail Pakhomov, Tim Devlin, Evan Parsons

3D Modeling: Sasha Vinogradova

2D Lead Artist: John Shirley

Storyboard Artist: Vince Wei

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