The goal of this project was to develop a band and design a campaign for them. I decided The Chase was a good name for my uprising alternative pop rock band (while deciding that was their genre of music as well). I looked at other bands such as The Audition, Cartel and Every Avenue for inspiration and direction.

It was definitely a challenge to constantly think about how each element had to have something in common next and now I like how everything looks together as a whole.