This was a project were we had to go a pick out a package design that we felt needed to be redesigned. There are several companies that redesign their products and rebrand themselves to keep up with modern times. Pepsi for example changes their logo almost annually to keep up with new design trends.
For this project I picked the packaging design for Infinity car speakers. You can see the original design in pictures 2 and 3. A big reason why I chose this item is because my current speakers at the time just blew out and I needed to get new ones. So I went out to Best Buy in search of new speakers and realized that none of the packaging for the speakers stood out from one another. Infinity was the company I went with because they just happened to be the best speakers I could find for the money I was willing to spend.
I decided to try to take it in a new direction so that people (the consumer) may want to ask about or listen to the speakers based on the box rather than just the sound. I wanted to help Infinity have a bolder look and at the same time look elegant and look like high quality speakers.